Hi, I'm Alyssa

With a proven track record of crafting comprehensive, data-driven marketing plans, I consistently deliver measurable growth in program participation and engagement. By spearheading 360-degree and go-to-market strategies across multiple platforms, I've successfully demonstrated the ability to elevate a brand's presence and drive long-term impact.

A natural leader & connector, I excel at collaborating across departments to create unified marketing initiatives. From working closely with C-suite executives on rebranding efforts to managing cross-team collaboration for high-stakes projects, I understand how to build strong internal partnerships that ensure consistent messaging and seamless execution.

I thrive in optimizing campaigns based on real-time data. Through various strategies like A/B testing and strategic analysis, I have increased program participation and enhanced overall engagement according to brand's needs. My ability to translate insights into actionable improvements allows me the key insights to streamlined audience connection & met KPIs.